Study Statement

TITLE

How the relationship between creativityand commercial reality increases theexposure of art to the public

AIMS AND OBJECTIVES

The 21st century is the century of the city. The rapid urbanisation process has led to a number of urgent problems in the preservation and development of the global urban structure, spatial form, ecological environment and history and culture. The most prominent of these is the unprecedented rapid urbanisation that has obliterated the cultural and regional characteristics of cities. In the face of massive and rapid urban change, there is an urgent need to develop new concepts of urban construction and development, and to use new ideas and methods of urban design to ensure sustainable social, economic and cultural development. The majority of urban citizens are not only satisfied with the improvement and expansion of their physical living space, but also with the pursuit and satisfaction of the urban environment and characteristics of the city they live in, its culture and art. Urban commercial space is an important part of urban public space, an important unit of urban economic development, and represents the cultural level and spiritual outlook of cities and regions. By entering commercial spaces and entering the public eye, public art can make the public feel the public culture and spiritual aspirations of the city, and implicitly form a sense of public spiritual identity. The marriage of public art and commercial space plays an important role in the construction of urban culture and humanistic spirit.

Therefore, it is important to study the impact of public art interventions in commercial spaces. At the same time, the research ideas and framework of this study are outlined, and a feasible research methodology is developed.

Aims 1 Research on the marriage of business and art; consumer experience; value empowerment; public art, research on capitalism

Aims 2 To find out Does art intervene in commercial spaces or does business intervene in art and Which side benefits more from the mutual intervention?

Aims 3 Can the Public Art Platform help artist?

Aims 4 Finding out what it means for art to intervene in business.

Aims 5 Identify the meaning and need for artistic involvement in commerce

Aims 6 The extent to which the integration of art enhances consumer aesthetics and culture

Objective 1 - To identify relevant texts that explore business and the arts.

Objective 2 - To understand what other people really think about business and the arts.

Objective 3 - To find and collect examples of living between the two worlds.

Objective 4 - Do case studies of Successful and unsuccessful example of Business to Art Fusion , such as Art shopping Mall, NFT, Hot toy, Public Art

Objective 5 - Build on my knowledge and understanding of this capitalism and the marriage of business and art methods and theory.

Objective 6 - Decide how/where the work will be published.

Context (Including Historical, Contemporary and Theoretical Contexts)

Historical Background. Part of my research will focus on contemporary examples of the fusion of art and commercial culture from the early period up to the present day.

Highlighting the history of the fusion of art and commercial culture, looking for and selecting views of artists in the fusion of art and commercial culture.

Methodology. I plan to write down my most relevant findings from library databases and the Google Scholar search engine. The work and commercial activities of artists recommended with the research, such as the k11 group who have been travelling for art and commerce, the emerging NFT and hot toy in recent years, will help me to deepen my understanding of other techniques and tools at all stages of the research problem statement, the use of research methods, data collection, analysis, and inference of the research question.

I have also personally visited k11's shopping mall in Hong Kong several times to view and learn about work-related artist installations, and then applying various new tools to my current work has been one of my approaches in this project.

The aim of this process was to see if the fusion of art and commercial activity would refresh the public and find new meaning.

The research is approached from two perspectives: macro and micro. On the one hand, from a macro perspective, this study explores the value impact that commercial art has. This part of the study is based on qualitative research, with semi-structured interviews with artists and commercial managers, followed by an analysis of the content of the interviews. On the other hand, from a micro perspective, the impact of public art in commercial spaces on consumers and artists includes the impact of art on the consumer experience and the impact of the consumer experience on their satisfaction and loyalty. The impact of consumer experience on satisfaction and loyalty is mainly studied quantitatively, through questionnaire research and the collection and analysis of data from individual consumers of public art commercial spaces. Through macro and micro levels, a comprehensive, multi-level study of the value and consumer impact of public art interventions in commercial spaces is conducted.

Outcome

essay

WORK PLAN

1. Understand the question

2. Brainstorm for ideas

3. Make a plan for the research

4. Start Writing

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